rHerd was founded by Erin Braaten—an equestrian, a systems strategist, and someone who knows how to turn “complicated” into “oh, that makes sense.”

Watching her own barn manager juggle care notes, billing, and endless updates by hand, Erin recognized a problem she’d seen before—and one she knew could be solved. The right kind of tech already exists in other industries. With her background in HR and service systems, she realized barns deserved tools built with that same care and clarity.

That’s why rHerd was created: not a corporate system squeezed into a barn, but software designed from the ground up for the way barns actually run. Every feature is shaped by real barn life—messy boots, quick check-ins, and the need for info that moves as fast as the day does.

This is technology that belongs in the barn: flexible, care-first, and built to keep you, your team, and your horses in sync.