Barn owners and managers
Run the operation, not the group chat.
Assign chores, manage the calendar, keep documents organized, and handle billing from one place.
Barn management for the whole barn
The whole barn,
on the same page.
Chores, horse profiles, schedules, documents, and billing in one shared app, so everyone who feeds, rides, trains, and pays knows what's done and what's next.
Trusted by barns from Minnesota to Florida.
Whiteboards that get wipedSticky notes on the feed room doorGroup texts nobody can scroll back throughVet records in a glovebox"Did anyone turn out Rosie?"Invoices on the back of an envelope
What rHerd does for your barn
Most barns run on one person's memory, a whiteboard, and a group text, until that person gets sick, quits, or goes on vacation. Barns use rHerd to give the work a home, so nothing falls apart when someone's out. Most tools slow you down. rHerd doesn't.
Every shift knows the plan
Daily care and checklists stay visible from morning feed to night check. Staff know what's done, what's next, and what changed.
One profile per horse
Feeding plans, meds, quirks, behavior flags, photos, appointments, and alerts, organized where everyone can find them.
The whole barn on one calendar
Lessons, vet and farrier cycles, closures, and barn-wide alerts stay aligned instead of living in five different heads.
Fewer missed charges
Extra care gets billed, so the blanket change or hand-walk doesn't slip through.
Paperwork that reminds you
Coggins, waivers, vaccines, dental records, and plans stay organized, with reminders before anything expires.
Informed owners, quieter phones
Owners stay in the loop without more texting. Trainers and equine pros arrive already knowing the horse.
Daily operations first
Built around the barn day, not a desk.
Barn work happens in the aisle, the arena, and the truck, so rHerd lives on your phone. Here's an ordinary day at a barn running on rHerd.
5:45 AM
Chores are already assigned
Feed, turnout, stall checks, and meds live on a shared chore list. Staff see what's theirs, check it off, and everyone knows it got done. No memory required.
Everyone around the horse
One horse.
A whole herd of people.
Every horse has a circle: the person who pays board, the one who feeds at dawn, the trainer, the farrier. rHerd connects them around one shared horse profile, and each person sees what they need.
Official spokesmareMeet Quinn.
Meet Quinn.
"I have opinions about my turnout. Now everyone can read them."
Quinn, OTTB and resident critic
One mare, one profile, and everyone in her circle can see it.
Barn staff
Know the job before you grab the wheelbarrow.
A clear list of what's yours today, with the horse's needs right there on the profile.
Horse owners
Part of the team, from across town.
Update your horse's profile, send care requests, and see what got done without texting the barn manager at 10 PM.
Trainers
Lessons and rides, on the barn's calendar.
Book time and stay in step with staff and owners about the horses in your program.
Equine pros
Show up knowing the horse.
Farriers, vets, and other pros see what they need for the horses they serve.
What barns told us
Both sides of the barn want the same thing.
Before we built rHerd, we surveyed more than 100 horse owners, barn owners, managers, trainers, and staff. Owners want to know what's happening when they're not there. Barns want one place to keep it all running. Everyone wants communication that holds up on a busy day.
Horse owners
“I want to know what's happening, even when I'm not there.”
- 89%want to send care requests from home
- 85%want to know when something at the barn changes
- 83%want daily updates and checklists
Barn owners, managers, and trainers
“We need one place to keep track of it all.”
- 94%want better tools for paperwork and reminders
- 86%want live alerts and care tracking
- 78%want simpler billing
rHerd was built from these answers, so both sides get what they need without adding work to anyone's day.
From rHerd's survey of 100+ horse owners and barn professionals.
What our barns and users say
Less on their minds.
More peace of mind.
Absolutely have loved rHerd and the team behind it! Highly recommend no matter what size your program is!
This app has been amazing for our barn and great for when we are out of town. Everything is organized. It doesn't leave any grey areas and gives us great peace of mind.
I'm 75 and find it very easy to use, and I can't say enough about how much it's improved interaction with 'the barn.' It provides solid documentation our horse is being properly cared for, including all her unique needs and quirks!
You can tell this app was designed from the start with intention, thoughtfulness, and by someone who knows horses, barns, and the chaos of the equine world! It helps you download all that information out of your head so something else can take on the work of keeping track, taking so much mental load off of both horse owners and barn managers!
Most of our barns switched to rHerd from other software.
For barn owners
Love the horses.
Know the numbers.
Plenty of barns run on passion and a hunch about board rates. Most calculators stop at hay, bedding, and one board rate. Ours counts what simple math leaves out, so you can see what your operation really costs and what it takes to get past break even.
About us
A horse person with a systems brain.
rHerd started with one question: why do barns still run on whiteboards and group texts? Every feature since has been shaped by the barns using it every day.
Vision, product, and operations
Erin Braaten
Founder & CEO
Erin founded rHerd and built it from the ground up. A lifelong equestrian and Quinn's person, she's spent her career leading operations at national scale and the systems behind them, and has seen what happens when people are forced to work the way the software wants. rHerd is built the other way around. Erin sets the vision, leads the business, and designs the product and technology that run it.
Projects, community, and brand
Mikala Bedor
Co-Founder & Chief of Staff
Mikala keeps rHerd moving. With a background in organizational leadership and project management, she runs the projects that turn plans into progress, leads rHerd's social presence, and builds the community connections that keep rHerd rooted in the equestrian world it was built for.
Ready when the barn is
Carry the knowledge,
not the load.
See how rHerd fits your barn. Book a free, personal demo.
Follow along
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